Field executives are the users who you are going to track. To add a new user you can follow this guide.
1. Goto Teams --> Field Executives
2. Click on "Add User" button given on the right top side.
3. Follow the on-screen instructions to add the user.
Once, a user is created from here the user will get an email with app download instructions and their login credentials. You can click on the user's name to access their profile & advance options.